Chrysler to rethink the future of its minivans: Dee-Ann Durbin, the globe and mail
Chrysler thinks about the future of its two mini vans, the Dodge grand caravan and the Chrysler town and country, as its starts to make the 2011 models. CEO Sergio Marchionne feels they need to rethink the minivan; keeping its funcionality, but making it much more versatile. As well he feels having two minivans in the same dealership is confusing. He says they are developing a new frame that can be used on minivans, or other kinds of vehicles. This will allow them to build smaller minivans, crossovers, or cars, depending on the demand. This is a similar approach that Ford Co. has taken, which may be a safe way to go, looking at the sucsess Ford has had. Chrysler also plans to have a hybrid minivan out by 2013. I feel the idea of a hybrid minivan is still far away, not saying they won't, but people will feel this need a few years to be perfected. Do you feel this is a good approach that Marchionne plans to make? Do you feel having to minivans is a good selection, or a confusing choice to make?
Chrysler thinks about the future of its two mini vans, the Dodge grand caravan and the Chrysler town and country, as its starts to make the 2011 models. CEO Sergio Marchionne feels they need to rethink the minivan; keeping its funcionality, but making it much more versatile. As well he feels having two minivans in the same dealership is confusing. He says they are developing a new frame that can be used on minivans, or other kinds of vehicles. This will allow them to build smaller minivans, crossovers, or cars, depending on the demand. This is a similar approach that Ford Co. has taken, which may be a safe way to go, looking at the sucsess Ford has had. Chrysler also plans to have a hybrid minivan out by 2013. I feel the idea of a hybrid minivan is still far away, not saying they won't, but people will feel this need a few years to be perfected. Do you feel this is a good approach that Marchionne plans to make? Do you feel having to minivans is a good selection, or a confusing choice to make?